Alexandra MacAaron
Creative Director & Queen B
This year, B Direct’s own Queen B was named “Direct Marketer of the Year” by the New England Direct Marketing Association.
Alex has more than two decades of experience in direct marketing, advertising and new media communications. Her past lives include executive creative positions for Direct Results Group/SourceLink; Berenson, Isham & Partners; Cuneo Sullivan Dolabany; and Redgate Communications.
She is the recipient of dozens of advertising industry awards, including 3 DMA Gold ECHO Awards; the BPME Gold Award for Broadcast Promotion; and the “Best of Show” Silver Microphone award for a jingle package. She is a past President of NEDMA, has taught at several local universities and is a frequent conference speaker.
Alex is co-author of the book, The New Marketing Conversation. She lives in Marblehead, MA with husband and fellow marketer Jim, future marketer Madison and psychotic (but loveable) dachshund Boogalie.
alex@bdirectmktg.com
Creative Director & Queen B
This year, B Direct’s own Queen B was named “Direct Marketer of the Year” by the New England Direct Marketing Association.
Alex has more than two decades of experience in direct marketing, advertising and new media communications. Her past lives include executive creative positions for Direct Results Group/SourceLink; Berenson, Isham & Partners; Cuneo Sullivan Dolabany; and Redgate Communications.
She is the recipient of dozens of advertising industry awards, including 3 DMA Gold ECHO Awards; the BPME Gold Award for Broadcast Promotion; and the “Best of Show” Silver Microphone award for a jingle package. She is a past President of NEDMA, has taught at several local universities and is a frequent conference speaker.
Alex is co-author of the book, The New Marketing Conversation. She lives in Marblehead, MA with husband and fellow marketer Jim, future marketer Madison and psychotic (but loveable) dachshund Boogalie.
alex@bdirectmktg.com
