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Try AI for Subject-ive Help


Whether you love them or hate them (or love/hate them), emails are a necessary fact of life for marketers these days. And as we’ve discussed in many previous blogs, emails are challenging because many of them go ignored — or even worse, the recipient hits the “unsubscribe” button.

While there’s a lot to consider when trying to take your email marketing to the next level, let’s look at the subject line today — because, well, first things first.

The subject line is the first thing your audience will see in their mailbox; it will be their first impression. Almost subconsciously, your audience will make the decision on whether or not to open your email practically instantaneously. Make sure you’re putting your best foot forward with a subject line that grabs and keeps your audience’s attention and motivates them to open your message.

It can be tricky to get just the right phrasing for a subject line, one that previews the message, without giving too much away, or being too wordy or boring. It’s a delicate balance. That’s where email subject line generators come into play.

For sheer volume, these can be particularly handy. Especially if you rely on sending emails over and over, using one of these could be the competitive advantage your company needs to get better results.

Let’s look at a few of them:

  • Copy.AI
    As the name gives away, Copy.AI uses artificial intelligence! With this free* service, you can also get help with ad copy and blog posts on top of your AI generated subject lines. Copy.AI is a great tool because they ask you to pick a tone of voice from their list which includes “friendly,” “luxury,” “relaxed,” “professional,” “bold,” “persuasive,” “witty,” “empathetic,” and “adventurous,” along with the option of filling in your own.

    *free plan includes up to 2000 words per month, additional plan for unlimited words and other professional features costs $49/month.
  • Anyword
    Anyword is another AI generator that not only creates subject lines but also assists in writing ad copy, emails, product descriptions, blogs and text messages. Also like Copy.AI, Anyword also gives you choices of tone of voice along with the ability to create your own. With any of the results Anyword creates for you, the service gives them a score of 1-100 to show what results they believe are the strongest. Anyword has a free 7 day trial before costing $24/month for 20,000 word credits.
  • Scalenut
    Scalenut has the same general concept as Copy.AI and Anyword, but Scalenut has more variety on offer than the previous two generators and has helpful guidelines for writing your copy. Another added bonus is that Scalenut allows (and encourages!) the use of emojis in subject lines. After a 7-day free trial, there are two plans to choose from. For $17 a month, you get 100,000 words per month, and for $47 a month, you get unlimited words.

These three are great resources and a preview for other AI copy generators out there, but, if you’re anything like us at B Direct, you probably take pride in coming up with your own content. That doesn’t mean these tools can’t be helpful for you as well. Use these generators whenever you feel you’re experiencing “writer’s block,” just to help get the juices flowing. Hopefully some of the automated suggestions help encourage you to come up with your own ideas! Or even, challenge you to improve upon what you come up with on your own.

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