Today’s consumers are heavily reliant on the internet for their purchasing process and decisions. (In fact, they’ve never been more so, thank you global pandemic.) Their engagement starts from the very beginning when it’s time to make a purchase. Buyers will explore various websites looking for reviews and ratings of products that are of interest.

Making sure that you have an online presence is extremely important, but just as important, is to make sure it’s a high quality online presence.

Despite the fact that it’s 2021, many B2B businesses still don’t have a high quality online presence. This makes it challenging for buyers to find the information they’re looking for before making a purchasing decision.

Why is it so important? That’s easy. Today’s buyers are making informed decisions. By ensuring your B2B website offers them the answers and information they are looking for — in a format, design and user experience that attracts and retains their attention — prior to making a purchase, you are more likely to get business from them.

If your b2B website is already up and running — and fabulous — congratulations.

If not so much ... read on.

The foundation of any online presence is the website. In fact, your website may be the only exposure a prospective customer has with your products and solutions. A B2B website should offer existing and new customers access to valuable information. As we mentioned already, the website will likely be the first place buyers go to find out more, so take the time to make sure they’re able to find all the answers they need from just your website alone.

The easier you make it for your users to find the information they’re looking for, the better.

A wonderful website has a user-friendly interface that is easy to navigate and is set up logically. It should be clean, well thought out, organized, and laid out nicely. Consider the style of both type font and layout to represent the products and services you’re offering. You want the website to motivate potential clients to do business with you.

Remember to also consider that a potential customer may be viewing the website from a mobile device. The website should not only work well on phones and tablets, but it should also look cohesive compared to the desktop version. The quality of the user experience online will transfer into the quality of the consumer relationship.

Above all else, remember that your website will be the first impression you give your customers. Make it a good one.