The b direct logo Hive

Creative's Where You Find It



In marketing, consistently churning out fresh ideas is a lot like hunting for unicorns. At B Direct, we have your back. We've been around the creativity block more times than we can count, and we're here to share some of our top-secret sources of inspiration to ignite your creative fire.

  1. The Great Outdoors: Mother Nature is the ultimate creative genius. Take a leisurely hike, listen to rustling leaves, and marvel at  infinite shades of green. Nature was using design and color palettes way before Quark, much less InDesign, came into existence.
  2. The Supermarket: Believe it or not, grocery stores offer up a trove of inspiration. From cereal boxes to craft beer labels, you'll find design concepts everywhere. And don't even get us started on the possibilities of a cereal-based campaign! (Been there, done that.)
  3. The Comic Book Store: Bam! Pow! Zap! Comics aren't just for kids. The intricate artwork and storytelling techniques in comic books can provide a fresh perspective on visual storytelling for your next campaign. Plus, who doesn't want to be a superhero?
  4. Historical Archives: Dust off those history books and stroll through time. Ancient civilizations, retro fashion, and vintage advertising can be a goldmine of inspiration for modern campaigns with a timeless twist.
  5. Art Galleries: Nothing sparks creativity quite like fine art. Head to your local museum and immerse yourself in paintings, sculptures, and installations. It's sensory overload that can give birth to the most innovative ideas.
  6. Playgrounds: Swing sets, slides, and colorful plastic tunnels may seem like child's play, but they're also a source of pure, unadulterated design genius. Vivid colors and imaginative structures can fuel your creativity in unexpected ways.
  7. Science Museums: Take advantage of mind-boggling technology, history, and interactive exhibits. These places can expand your mind and spark new ideas that are truly out of this world.
  8. Food Trucks: Food trucks aren't just about tacos and gourmet burgers; they're about branding on wheels! The creative names, logos, and designs on food trucks might serve up some appetizing inspiration for your next campaign.
  9. Local Markets: Wander through bustling markets, sampling exotic flavors and savoring the kaleidoscope of colors. The energy and diversity of local markets can provide a fresh perspective for marketing campaigns that resonate with different cultures.
  10. Coffee Shops: In the buzz of a coffee shop, you can find the perfect blend of ambiance and caffeine-fueled creativity. Take a seat, sip on your latte, and let the aroma of innovation waft your way.

Inspiration is like Wi-Fi — it's all around you, but you have to connect to it. At B Direct, we believe that creativity knows no bounds, and our team is always on the hunt for the next big idea, even if it means looking some unexpected places.

In the end, creativity isn't something you find; it's something you nurture.

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