One-of-a-kind creative solutions
with one thing in common... Results.
If you’re looking for out-of-the-ordinary creative thinking ... for integrated direct marketing solutions that resonate with your audience ... for big-agency results at a fraction of the cost ... it’s time to B Direct.
At B Direct, we are media-neutral, working seamlessly across on-line and off-line to reach your prospects efficiently and effectively. Our team has won dozens of industry awards for direct mail, advertising, broadcast, websites, email and more. Our creative solutions stand out in a crowded marketplace ... and generate record-breaking results.
Since 2003, B Direct has developed hundreds of hard-hitting campaigns.
And we’re just getting started.
Clients count on B Direct for big agency work... at small agency prices.
At B Direct, we work with clients of every shape and size. From projects for Fortune 500 companies to agency-of-record for local start-ups... and everything in between.
We also partner with production companies and other agencies, that turn to us for direct expertise or when they have more work than they can handle with internal resources. These have included: Mullen, Vermillion, OTW, Direct Associates, SourceLink, Protocol, Indivia, RDW Group, Dragon Direct, AMM, and W.A. Wilde.
But don’t take our word for it. Clients are buzzing.
- 48hourprint.com
- ADA Term Life
- Ahura Scientific
- Amer Insurance
- Arrow Direct
- ArtFact
- ASA Tire Systems
- Avocent
- Bank of America
- BankRI
- Barmakian Jewelers
- Bay Path College
- Bit9
- BKM
- Boston Children’s Hospital
- Blue Cross & Blue Shield
- Boston Globe/BostonWorks
- Boston Globe/Globe Extras
- Boston Globe/Where To Stay
- Boston Scientific
- Boston University Club
- Brainshark
- The Briar Group
- Capitol Technology University
- Carat
- Circle Furniture
- Cisco Systems
- Clarke American
- Collaborative Consulting
- Columbia Management
- Constant Contact
- Cramer
- Curio Cabinet
- CyberScout/IDT911
- DMM
- DRI, Digital Research, Inc.
- Dun & Bradstreet
- Eaton Apothecary
- Edge Intelligence
- Eldarion
- Ellis & Associates
- Embark
- Faze1
- First Help Financial
- First Horizon
- Fresch & Holsum's
- Ford Motors
- Forrester Research
- FostaTek
- Gatso USA
- Green Briar Group Restaurants
- Harbor Lights Communications
- HD LifeSciences
- Healthy Pet
- Hideaways International
- Hull Free Library
- IBM Cognos Software
IBM Watson - I Can Connect/Perkins School for the Blind
- iCorps Technologies
- Idearc/Inceptor
- imPhotographic
- Ipswitch
- ISW, The Institute for the Study of War
- JAMRS, Joint Armed Forces Marketing Research & Studies
- Jordan’s Furniture
- The Kessler Group
- Kroger
- Kronos
- Lesley University
- Linkwell Services
- Linkwell Health
- Loctite
- Loews Cineplex Entertainment
- Longwood Events
- LW Robbins Associates
- Marble Harbor Investment Counsel
- The Magic Hat
- Mannis MacNeil
- Maximum Rewards
- Mia MY Creations
- MidAmerica Bank
- Mirel Plastics
- N2N
- NEDMA
- OneSource
- Optasia Medical
- Pandora/SUBA
- Paragon Carousel
- PeerApp
- Pegasystems
- Progress Software
- Protus
- PTC, Parametric Technologies
- Quaero
- Redhead Media
- Regis College
- RingClear
- Sears
- Skillsoft
- Spire
- State Auto
- State Street Global Markets
- StreamServe
- Talbot's
- Talent Works International
- Target
- TJX
- TCAN, The Center for Arts in Natick
- Time, Inc.
- TiVo
- Toppins Embroidery
- Your Gift Certificate
- W.E. Donoghue Co.
- The Weather Company, an IBM Business
- Wellesley Hills Group
- Wheelock College
- Widener University
- Wolfers Lighting
- Your Gift Certificate
- ZOLL
- ZoomInfo
- ... And More
What’s the buzz ...?
Thank you again to your team for turning the conference assets around so quickly.
Director, Channel Marketing
World’s Largest Computer Company
I love working with you. You make my life so easy.
SVP, Creative Services
Humongous American Bank
Thank you all for doing such excellent work and for giving us such a difficult choice lol. I suspected you'd come up with something great, but my feeling and I think the CEO feels the same way, is that the work on these concepts really exceeded our expectations. So much care and consideration for our input, sensibilities and who we are went into this that I was really knocked over. Really can't thank you all enough for such fine work!
Principal
Systems Integrator/Application Design Firm
Thank you very much. We really enjoyed working with B Direct on this launch and we look forward to continuing the relationship with you as we move onto the next big launch!
Director Global Marketing
Networking Software Leader
The client loves the new Facebook ad and SO DO WE! Awesome work!!!!!!!!
Account Executive
Leading Public Relations Firm
It is really, really good. WOW! Thank you!
President
Mid-Atlantic University
It’s very easy to just “move on to the next thing,” but I want to take a moment to really say “Nice work!” I appreciate all of the time and effort that went into creating these pages.
Vice-President
Great Big Financial Institution
This is really impressive! The best piece I have seen against a client segment to holistically show the power of our firm and all we can do ... thanks much.
Senior Financial Advisor
Bullish Investment Firm
Thank you so much for the quick turn around for the ad in the program. I know you were doing a pitch on Monday and I didn't expect anything until Tuesday. THANK YOU, THANK YOU, THANK YOU.
Vice President, Advancement
Mid-Atlantic University
Thank you so much for getting this done – I’m unsure how you were not only able to hit our ridiculous timeframe but also with such amazing content.
Marketing Manager
Marketing Analytics Firm
Thank you very much for the beautiful work you did on our new corporate e-newsletter. The CEO sent me a very nice note in which he used the word “awesome” at least twice. And, thank you so much for helping us put our best foot forward at the conference. From the booth graphics to the printed materials and iconography...we are the best-looking (and represented) organization here. We are so pleased with the work you’ve done, B Direct. I’m glad we found you!
Vice President, Marketing
Major Marketing Technology Solutions Vendor
The site looks wonderful. You really did a FABULOUS job! Thank YOU. I certainly appreciate all your hard work and efforts to make this go live tomorrow. You ROCK!
Founder & President
Online Apparel Retailer
Fan-bloody-tastic! Thank you also, for the sterling work which you and your team have once again provided us. We’re very pleased with the ease and progress with which we can continue to rely on B Direct.
President
Photo Traffic Enforcement Vendor
I have truly enjoyed working with you as partners in driving this success. We have been truly fortunate to have agencies who are as talented and passionate as you. I want to thank you for your support and efforts throughout my years of being on the global programs and advertising team.
Senior Manager, Global Marketing and Advertising
World’s Largest Software Company
Your creative is excellent and your DM skills superb. Very, very pleased. Thank you.
Chairman & CEO
Optical Chemical Identification Manufacturer
The samples look fantastic. I am more excited about this campaign than any we have done and look forward to seeing the results. Thanks to the entire Plan B team for an exceptional job putting this together and managing the logistics.
Director, Americas Marketing
Leading Business Software Provider
Bitchin’ is right!!!! Sweet!!! Thank you very much!!! Looks awesome! Now, I'm a real company!
President
Media Consulting Firm
First, let me just say we absolutely love this campaign! You have done such a wonderful job, so thank you!!! It’s always a pleasure working with you, so it’s no wonder that you’re a big part of the DM work we’re doing!
Direct Marketing Specialist
Major Research Firm
Hello! My! You must be sleep walking today given your email came in at 11:30 last night! Thank you for putting in such a great effort to make this crazy deadline.
Marketing Associate
Charter Travel Company
Thank you! I appreciate your input – saved in the nick of time from throwing more $ away!
President
Gift Company
I just wanted to touch base with you while we are all still in the after-glow of success! It was a great event yesterday morning. There is no doubt that the Globe 4-page insert helped to not only drive folks to the event but to also educate them on the cause. The piece was a perfect supplement to our radio campaign. I want to thank you for creating such an impactful piece. We appreciate your ideas and the overall enthusiasm for the project.
Public Relations
Famous New England Furniture Store
Can’t tell you how much I respect what you do. I wish I had half the talent! Thanks.
Sr. Vice President
Printing and Mailing Services Company
It's been great working with you guys. You have a great team and we really did get some great work out of you that we couldn't have received from our other agencies. You guys really know your stuff and are a pleasure to work with!
Senior Marketing Manager, Special Products Group
Movie Entertainment Giant
We are very pleased with the program and logo design and are getting lots of positive feedback from customers and volunteers with compliments!
Executive Director
Urban Arts Center
You guys are rock stars!!!! This is going to be a phenomenal launch!!!
Account Executive
Global Leader in Adhesive Manufacturing
Thanks everyone, Once again working with all of you is a pleasure and you are helping me to do my job well, which I really appreciate.
Director of Marketing
Online Printing Company
You were a HUGE HIT today! My internal client commented how “buttoned up” you were and how great he thought the concepts were!!
Marketing Manager
Top New England Newspaper
You guys are great to work with. I think you're the most prompt, responsive vendor I've ever worked with. Thanks for all your help and attention.
Director of Marketing
Same Top New England Newspaper
As usual, when you're involved, an embarrassment of riches follows.
CEO
Lifestage Marketing Media Organization
Such a pleasure writing you checks – it’s always accompanied by kudos for your great work! All of which I gladly pass on – you’re the best!
President & CEO
Interactive Communications Company
Meet the Bs.
Alex MacAaron
Creative Director & Queen B
Alex MacAaron
Creative Director & Queen B
Alex has more than three decades of experience in direct marketing, advertising, and new media communications in Boston and New York.
Prior to founding B Direct, key agency positions included COO and ECD for Direct Results Group/SourceLink; and VP/CD positions for Berenson, Isham & Partners; Cuneo Sullivan Dolabany; and Redgate Communications.
Over the years, Alex has developed and implemented integrated marketing campaigns for clients such as IBM, Bank of America, Forrester Research, Blue Cross/Blue Shield, Polaroid, Target, Sears, Eddie Bauer, Club Med, NYNEX, State Street Bank, Stride Rite, HBO, General Electric, and Chevrolet.
She’s the recipient of dozens of advertising industry awards, including multiple DMA Gold ECHO Awards; the BPME Gold Award for Broadcast Promotion; and the “Best of Show” Silver Microphone award for a jingle package. Alex has judged the ECHOs, the Caples, and numerous regional shows. She was a featured speaker at the DMA’s Annual Conventions in New Orleans and Atlanta. She has also taught at local universities and frequently lectures for various business associations.
A past President of the New England Direct Marketing Association, and author of an acclaimed business book: The New Marketing Conversation, Alex was recognized as New England’s Direct Marketer of the Year in 2008.
When she isn’t working for clients, Alex uses her writing talents as a weekly contributor to the online magazine Women’s Voices for Change, where she covers movie, theatre and television reviews, as well as lifestyle pieces. She’s also the author of Lovin’ the Alien, the book and one-act play based on her popular parenting blog.
An alumna of Tufts University and Hunter College High School, Alex is a native New Yorker. She currently lives in Marblehead, MA with her husband, daughter, and miniature dachshund, Zydeco.
Walter Bumford
Co-Creative Director
Walter Bumford
Co-Creative Director
With more than 30 years experience, Walter ensures that the creative product lives up to — and exceeds — client expectations. Over the years, his unique vision and creative direction have contributed to results-driven work for corporate clients like Bell Atlantic, GTE Internetworking, IBM, Progress Software, Gatso, Forrester and TUV America, as well as retail and design clients like Priscilla of Boston, Wolfers Lighting, and Circle Furniture. (Walter also provides B Direct with ongoing cultural education, comic relief, and an endless supply of vintage television trivia.)
Before B Direct, Walter was CD for Direct Results Group/SourceLink. He has also served as Senior AD for Cuneo Sullivan Dolabany where he supervised a busy art department, servicing such clients as Chevrolet, New England Development, Pepsi, and the Boston Cable Co-op. Previous positions included CD at Wilgus Advertising & Design, a Boston-based agency specializing in fashion and retail design, and AD at Noon Advertising where he focused primarily on high tech accounts.
Comfortable in B Direct’s all-media environment, Walter has art directed everything from newspaper ads to direct mail to billboards to websites. He is a self- taught whiz on the Macintosh and has also mastered the art of designing graphics for television and multimedia presentations.
Dave Gordon
Senior Art Director & Illustrator
Dave Gordon
Senior Art Director & Illustrator
Dave comes to B Direct with 30-plus years of graphic design and layout experience. As Senior Art Director, he focuses on creating publishing pieces, direct mail, and print campaigns from initial concept to final implementation.
Earlier, Dave worked as Senior AD for Boston agency Direct Results Group/SourceLink. While there in 2001, Dave won the prestigious Gold ECHO award in the 3D Direct Mail category. Some of the better-known clients Dave has worked with include Boston Scientific, Capitol Technology University, CyberScout, Kronos, Progress Software, Talbots, and Wolfers Lighting.
Dave is an alumnus of the University of Massachusetts at Amherst where he began his career as a freelance illustrator under the pen name “Gorde.” While serving as a Graphic Designer for UMASS's Design and Production Services, he also worked independently on illustrations for over 25 business and educational publications.
Following his education, he spent the next eight years at Cahners Publishing Company (later renamed Reed Elsevier) as Art Director for Datamation Magazine, and later as Senior Art Director within their global business division.
In 1987, Dave published Gordy — Hot, Hip, Happenin', and Now!, a compilation of the best comic strips from his UMASS feature, “Gordy” (1984-1987 in The Daily Collegian). “Gordy” has since evolved into “Being Gordy” and is currently in development as a graphic novel. A preview can be viewed at www.beinggordy.com.
On the side, Dave stays active in the world of comic art. Past pieces have been commissioned for The Wall Street Journal and The Museum of Comic & Cartoon Art. He resides in Natick, MA.
